Founded by the Advertising Association, business4Life is a coalition of companies representing the food and drink, retail, media, advertising, fitness and health industries, which are partnering with Government to support its Change4Life movement.

The companies involved have pledged to make a £200 million in-kind contribution to the Change4Life movement by using their marketing, branding and advertising skills to encourage better diets and more exercise.

Any company or organisation prepared to commit resources towards supporting the Change4Life movement can join business4Life.

To find out more about the business4Life coalition and how your company might get involved, contact us here info@business4Life.co.uk.