Kelloggs

 

"Social marketing is the best way to positively engage with people to do things better.  Change4life is essential to enable the private, public and charitable sectors to work together on the common cause which is to help the British public lead a more active and nutritionally sound lifestyle."

Greg Peterson, Managing Director, Kellogg

swim4life

Kellogg’s have been involved in promoting swimming to children for a number of years under the Kellogg’s Swim Active project that encourages reluctant swimmers into the water. From 2009, Kellogg’s will be working on swim4life within the Change4Life campaign and investing a further £240,000 a year for three years in Swim projects in association with the Amateur Swimming Association.
 
In all of these cases Kellogg’s, the ASA and local partners are removing the barriers that stop people swimming and in doing so are helping them be active. Through such projects, over the last three years 50,000 people more people are active in the water and will get a further 30,000 people active in the water over the next three years.  Working with the Swim4Life brand and partnerships, there is no reason why thousands more cannot be encouraged to do the same.

breakfast4life

Most nutritionists advocate breakfast as the most important meal of the day, with research suggesting that it not only helps them concentrate at school but also that people who eat breakfast tend to be slimmer than those who don’t. This is why Kellogg’s are also committed to supporting breakfast4life.
 
Work with learning charity ContinYou over the last decade Kellogg’s has encouraged the development of a breakfast culture in schools. Through the breakfast club partnerships Kellogg’s have set up a comprehensive support structure for any school or community group that wants to establish or develop a breakfast club and have funded the development of breakfast clubs in more than 400 schools – which provide an estimated 1 million breakfasts per year.
 
From 1st January 2009 Kellogg’s will be investing £100k each year for the next 3 years, initially ensuring that the 500 most deprived neighbourhoods in the UK have breakfast clubs by 2010. Kellogg’s ultimate aim is for every child in the UK to have access to a breakfast club by 2013.