Play4Life ad campaign features top international football talent Frank Lampard and Thierry Henry
) |
Richard Evans, President of PepsiCo UK and Ireland, comments:
“PepsiCo is a committed partner with Change4Life, which aims to tackle the issues of obesity in the UK. Play4Life aims to encourage parents and children to get active. Using these role models we are able to speak directly to parents and kids about the importance of exercise and play, as part of a healthy lifestyle.”
Thierry Henry comments:
"As a professional footballer, I know the importance of taking exercise when you’re young. It's so easy these days to sit at home and watch TV or play computer games but I really want to encourage kids to get outside and enjoy taking exercise. Play is what kids do best. Running around, having fun with their mates, playing sports like football and burning off energy is a great way to keep fit.”
Frank Lampard comments:
“You are never too young to get active and have fun. Once you have found what it is you love doing, the passion can stay with you for life. It’s about getting out there and discovering a sport or an activity you love and in doing so staying fit and healthy.”
The campaign will run nationally from 5 October – December 2009 in T-side, poster, digital and print formats.
For further information: PepsiCo press office 0203 003 6362.
Notes to Editors
- Play4Life is a sub-brand of Change4Life, which is a three year campaign from the Department of Health to tackle the issue of obesity by aiming to change the lifestyles of English families.
- Change4Life has introduced 8 recommended behaviours with the emphasis on achieving a balanced and healthy diet and the importance of physical activity (for more information, https://nhs.uk/Change4Life )
- Play4Life is focused on reducing sedentary behaviour, a key Change4Life behaviour called “Up and About”.
- The advertising campaign will be branded Play4Life; there will be no PepsiCo branding.
- PepsiCo, AMV BBDO and OMD are all members of Business4Life. Founded by the Advertising Association, business4Life is a coalition of companies representing the food and drink, retail, media, advertising, fitness and health industries, which are partnering with Government to support its Change4Life movement.
About PepsiCo
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.