Tesco

 Tesco is promoting the Change4Life message to its 20 million weekly customers. There was a themed promotion on fresh fruit and vegetables in over 1,000 stores in the first two weeks of September.

There were also shelf talkers in all 2,000 stores throughout September encouraging customers to make a Change4Life.

In 100 of their stores, Community Champions have been promoting Breakfast4Life through stands in-store, handing out free samples of fresh fruit, helpful leaflets and colouring sheets for local children. In many cases, they have also been taking the Breakfast4Life message to local schools as part of the ongoing work they do with teachers to help promote healthy eating.