Play4Life
PepsiCo UK has committed to facilitate the production and distribution of a public service advertising campaign to promote the benefits of active play to children, using well known sportsmen and women who can serve as role models to young people.
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PepsiCo has supported Play4Life by developing an ad campaign to encourage parents to take their kids out to play more, using footballing legends Frank Lampard and Thierry Henry to drive the message home.
The campaign has been supported by in-kind contributions from AMV/BBDO and OMD.
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