Viacom

Nickelodeon

Nicktrition launched in 2005 against a backdrop of growing concern about the health of UK children. It aims to tackle childhood obesity and help educate kids about healthy living and empower them to make positive decisions about their lifestyles.

Over the last four years, the campaign has included a variety of creative on-air executions, website content, off-air activities/events and Nicktrition Guides offering food/recipes, games and activity ideas.

Nickelodeon UK pledged its support to the Change4Life movement by including Change4Life messages and branding in bespoke Nicktrition spots, which ran on air from Thursday 9th July 2009.

The spots helped to raise awareness of the importance of healthy eating and amplified the Department of Health's message through positive endorsement. Approximately 16 spots a day ran on-air reaching more than 6 million individuals in a 3 month period.